NEVER leather. NEVER fur.

The attraction we share towards fur has been around since the dawn of history. Men and women needed something to wear, and... taking someone else's skin for this purpose seemed like a good idea, at the time. 

Faux fur, or fake fur, was first introduced in 1929, and has been commercially available as from the 1950s.

Since then the industry has gone a long way in terms of exploring and refining these materials, up until today. The high quality fur substitutes we have nowadays are so soft, fluffy and well made, that we really don't have any need of using real fur anymore.

And just so you know...
Our customers often tell us that our faux fur is more pleasant to the touch than real fur, which is sometimes quite itchy.


Unexpectedly vegan. FruitenVeg | the never leather project